Sean McBride is the founder of DSM Strategic Communications and the former executive vice president of communications for the Grocery Manufacturers Association (now the Consumer Brands Association). Opinions are the author’s own. Robert F. Kennedy Jr., the U.S. Secretary of…
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Kellanova, in collaboration with data firm Vidmob and MMA Global, has discovered that utilizing artificial intelligence to drive predictive impact scoring can help connect campaign creative to business outcomes more efficiently. This technology analyzes past performance data to identify specific…
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Sweet potato and black bean tacos loaded with creamy avocado crema and zingy pickled onions — these healthy tacos are one of my go-tos for a flavor-packed vegetarian dinner. Jump to: ℹ️ Overview | 🛒 Ingredients | 📷 How To…
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Aldi Revamps Private Label Portfolio Dive Brief: Aldi is undergoing a major rebranding effort for its private label products, with the introduction of its first-ever namesake brand. Existing store brands will receive new packaging featuring the endorsement “an ALDI Original.”…
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Key Points: Anheuser-Busch is investing $7.4 million in its Los Angeles brewery to boost production of Michelob Ultra. The investment is part of Anheuser-Busch’s $300 million commitment to enhance its U.S. manufacturing operations. Michelob Ultra, the top-selling beer in the…
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The holiday season is quickly approaching, a time for joy, traditions, and celebrations, but it’s also one of the busiest and most pressure-filled moments of the year for shoppers. From finding the perfect gifts to stocking up on groceries for…
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Summary: Kraft Heinz is testing an AI tool called The Cookbook to assist employees in accessing information about the company’s ketchup production process efficiently. The tool, developed in collaboration with Microsoft using Azure OpenAI, provides workers with access to 150…
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Milo’s Tea Company: From Hamburgers to Billion-Dollar Sweet Tea and Lemonade Brand Milo’s Tea Company, once known for its hamburgers, has transformed into a fast-growing sweet tea and lemonade brand with a projected sales target of over $1 billion by…
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Key Takeaways: Tito’s Handmade Vodka has acquired a majority stake in Lalo Tequila, marking the first acquisition in the company’s history. The financial details of the deal were not disclosed. Both Texas-based brands view this partnership as a unique opportunity…
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Overview: The city of Philadelphia filed a lawsuit against two major consumer packaged goods companies, SC Johnson and Bimbo Bakeries, for allegedly deceiving consumers about the recyclability of their plastic products. The lawsuit aims to hold the companies accountable for…