Key Points:
- Anheuser-Busch is investing $7.4 million in its Los Angeles brewery to boost production of Michelob Ultra.
- The investment is part of Anheuser-Busch’s $300 million commitment to enhance its U.S. manufacturing operations.
- Michelob Ultra, the top-selling beer in the U.S., is a key focus for Anheuser-Busch’s growth strategy.
Insight:
Anheuser-Busch’s investment in its Los Angeles brewery aims to upgrade packaging and brewing equipment, particularly for fast-growing brands like Michelob Ultra.
This new investment is expected to increase capacity, especially for producing more 25-ounce cans and 15-pack slim cans of Michelob Ultra to meet rising demand.
The $7.4 million investment builds on the $180 million already spent in the brewery over the past five years.
Expanding in Los Angeles is strategic as it is a top market for Michelob Ultra, with high demand driven by upcoming major events like the 2026 FIFA World Cup and 2028 Olympic Games.
Anheuser-Busch launched the Brewing Futures initiative to create jobs, enhance technical skills training, and support veterans.
The increased popularity of Michelob Ultra reflects a trend towards more balanced choices, with the beer’s low carb and calorie content appealing to consumers.