Exciting News: Anheuser-Busch InBev Acquires Majority Stake in BeatBox Beverages
- Anheuser-Busch InBev has made a strategic move by acquiring up to $490 million for a majority stake in BeatBox Beverages, a popular party punch maker among Generation Z. This deal paves the way for AB InBev to potentially own BeatBox entirely.
- The acquisition of 85% of BeatBox is set to be finalized in the first quarter of 2026, with a clear path to full ownership within five years based on a predetermined pricing structure.
- BeatBox Beverages joins Anheuser-Busch’s expanding portfolio of non-beer beverages, which includes brands like Cutwater Spirits, Nütrl Vodka Seltzer, and Phorm Energy.
Insight into BeatBox Beverages’ Success
BeatBox’s rapid growth in recent years can be attributed to its high alcohol content, vibrant packaging, and bold fruit flavors. The brand is projected to generate $225 million in revenue in 2025, with plans to enter 10 million new households and launch a new brand in the near future.
According to Anheuser-Busch CEO Brendan Whitworth, the partnership with BeatBox presents an exciting opportunity for dynamic growth and collaboration in the rapidly evolving RTD market.
BeatBox offers a range of flavors, including blueberry lemonade, orange blast, cherry limeade, and cranberry dreams, available in both wine-based and malt-based versions with alcohol by volume rates of either 11.1% or 8%.
Since its appearance on “Shark Tank” in 2014, BeatBox has garnered attention and investment from notable figures like Mark Cuban and Shaquille O’Neal, leading to over $340 million in U.S. retail sales and a remarkable year-over-year growth rate.
Despite a shift towards moderation in alcohol consumption, there is a strong demand for beverages with higher alcohol content. The trend towards higher ABV launches is evident, with Anheuser-Busch diversifying its offerings to cater to evolving consumer preferences.
With successful brands like Michelob Ultra and strategic acquisitions like BeatBox Beverages, Anheuser-Busch is adapting to changing market dynamics and expanding its presence in the RTD and non-alcoholic beverage segments.