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Exciting New Product Offerings in the Food Industry
At Leftovers, we are always on the lookout for innovative product ideas that are making waves in the market. From intriguing concepts to amazing creations, we sift through numerous pitches to bring you the most exciting finds. Here are some highlights from our recent discoveries:
Nutri-Grain Introduces Crunchy Bars
Known for its soft bars, Nutri-Grain is venturing into the realm of crunch with its latest offering. The new Nutri-Grain Crunchy bars are crafted with wholesome ingredients like oats, barley, buckwheat, rye, and quinoa, catering to the evolving tastes of health-conscious consumers. What sets these bars apart is their non-GMO, peanut-free formulation, free from high fructose corn syrup, artificial flavors, and colors. Available in Chocolate Chip Chia and Honey Oat Flax variants, a 10-count box of Nutri-Grain Crunchy retails for $4.49.
In a statement, Eileen Flaherty-Yao, senior director of brand marketing at Mars, expressed the brand’s commitment to delivering innovation while staying true to its roots.
The demand for nutritional products is on the rise, with a particular emphasis on fiber-rich options. Nutri-Grain Crunchy aims to bridge the gap identified in a 2024 USDA report, offering a convenient source of whole grains and fiber in each bar.
Protein-Packed Muffins by Premier Protein
Premier Protein is expanding its protein offerings beyond shakes and powders with the launch of Premier Protein Muffin Mixes and Microwavable Muffin Cups. Partnering with Hometown Food Company, known for its expertise in the baking industry, Premier Protein introduces Blueberry and Chocolate Chip variants, each packing 13 to 15 grams of protein per serving.
The convenience of protein-packed muffins aligns with the brand’s mission to provide accessible high-protein options for consumers seeking a nutritious breakfast or snack. This expansion into the muffin category underscores Premier Protein’s commitment to catering to evolving consumer preferences.
Innovative Collaboration: Stone Brewing x Hopwtr
Stone Brewing and Hopwtr have joined forces to create Centennial Citrus, an IPA-inspired sparkling water tailored for consumers looking for a non-alcoholic, sugar-free, and calorie-free beverage. Featuring a distinctive hop blend reminiscent of Stone Brewing’s signature IPA, Centennial Citrus incorporates adaptogens and nootropics, adding functional benefits to the refreshing drink.
Targeting “hop enthusiasts,” the Centennial Citrus flavor embodies the bold hop character synonymous with Stone Brewing’s craft beers, introducing a new dimension to the beverage landscape.
While the non-alcoholic segment is thriving, the emergence of hop water presents a unique opportunity to tap into the wellness and better-for-you market, catering to discerning consumers seeking innovative and health-conscious alternatives.
Stay tuned for more exciting developments in the food and beverage industry as brands continue to push boundaries and redefine consumer experiences.