The Tropicana Brands Group has appointed Paul Chibe as CEO, succeeding Glen Walter as the orange juice maker navigates financial challenges and fruit shortages.
Chibe brings a wealth of experience from his previous roles at Pabst Brewing Company and Ferrero North America, where he drove growth and expanded market presence. His appointment comes at a critical time for Tropicana Brands Group as it aims to accelerate growth and innovation.
Frédéric Stévenin, chairman of Tropicana Brands Group, expressed confidence in Chibe’s ability to drive innovation and adapt to changing consumer demands, highlighting his track record of success in complex operating environments.
The company’s portfolio includes popular brands like Tropicana, Naked, KeVita, and Dole’s juice brands. Following its spinoff from PepsiCo, Tropicana Brands Group is focused on expanding into new drink consumption occasions and revitalizing its business strategy.
Despite recent financial challenges, Tropicana Brands Group remains committed to growth and sustainability. The company is actively addressing climate change impacts on its orange supply chain and exploring new opportunities for long-term success.