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Welcome to the World of Meat Snacks with MrBeast and Jack Link’s
- Exciting news for meat snack lovers as YouTube sensation MrBeast teams up with Jack Link’s to bring a new line of beef jerky and meat sticks to shelves this fall.
- This collaboration is targeting Gen Alpha, Gen Z, and parents, offering multipacks with individual-sized portions of delicious jerky and meat sticks.
- Jack Link’s decision to enter the meat snacking category is backed by Nielsen IQ data, revealing a significant opportunity with children snacking frequently but not opting for meat snacks.
Exploring the Influence of Social Media Stars in the Food Industry
Jimmy Donaldson, popularly known as MrBeast, has a massive online following, especially among children, with close to 400 million YouTube subscribers. His partnership with Jack Link’s underscores the increasing power of social media influencers in the grocery market.
MrBeast’s foray into the food space doesn’t stop here. Last year, he introduced Lunchly, a healthier alternative to Lunchables, in collaboration with fellow influencers. Additionally, his chocolate brand, Feastables, has been a profitable venture, generating sales of around $250 million in the previous year.
Jeff Housenbold, CEO of MrBeast, expressed enthusiasm about the collaboration with Jack Link’s, emphasizing their shared commitment to quality and health-conscious products.
While MrBeast has faced challenges with some of his previous launches, including legal disputes and product quality issues, his influence continues to grow in the food industry.
The Rise of Meat Snacks: A Lucrative Market Trend
Jack Link’s, a subsidiary of Link Snacks, is leveraging innovative marketing strategies to attract young consumers. Their recent campaign targeting rival Slim Jim showcased the brand’s Wild line of meat sticks, appealing to Gen Z sensibilities.
The meat snacks industry is poised for substantial growth, projected to reach $20 billion by 2034 with a steady annual growth rate of 6.2%, as per industry forecasts.