Exciting News:
- General Mills is introducing its first ramen products featuring Old El Paso and Totino’s brands. The ramen noodles will come in flavors like Fajita, Beef Birria, Cheese Pizza, and Buffalo-Style Chicken Pizza, and will be available at Walmart starting in April.
- The demand for ramen noodles has been steadily increasing due to their affordability, convenience, and variety of flavors. The market is expected to reach $94 billion by 2022, up from $58 billion in 2023 according to MarketResearch.
Insightful Perspective:
During the pandemic, ramen noodles became a popular choice for many consumers looking for a quick and budget-friendly meal. Younger generations, particularly Gen Z, have been experimenting with gourmet ingredients like Kewpie mayonnaise and dumplings in their ramen dishes.
By leveraging the well-known brands of Old El Paso and Totino’s, General Mills is entering the competitive ramen market with a unique twist of Tex-Mex and pizza flavors. This move not only expands the reach of their brands but also offers a distinct product profile in the instant noodle aisle.
General Mills’ strategy to introduce ramen products under these brands is backed by consumer data showing a high interest in ramen from Totino’s and Old El Paso customers. This new offering aims to provide fans with innovative ways to enjoy their favorite flavors.