Welcome to the latest insights from Mattson on the key trend shaping the food and beverage industry in 2025. According to Mattson’s Macro Movements trends report, alterations to traditional dayparts are set to have a significant impact on the sector.
The report highlights the “Daytime & Daypart Disruption” trend, which explores the changing consumer eating patterns. With the rise of remote work, people are seeking flexibility in their eating habits, leading to shifts in when and what they eat.
One notable change observed is the decline in morning and lunchtime occasions among foodservice operators, with a particular decrease in traffic between 9 am and 2 pm. As a result, new daypart opportunities are emerging in morning and after dinner snack segments, driven by consumers’ focus on affordability.
Operators are innovating in these dayparts, with examples like Subway’s footlong cookies and the success of chains like Crumbl Cookies and Insomnia in the nighttime snacking segment. Beverage applications, such as the dirty soda trend, are also tapping into the snacking movement.
Furthermore, the trend of “snacks as meal replacements” is gaining traction, with consumers looking for convenient and cost-effective options. This shift towards snacking behaviors is seen across all generations, with protein playing a key role in helping consumers stay satisfied.
Whether it’s protein-fortified beverages or high-protein snack options, the focus on protein is evident in the evolving food landscape. Stay tuned for more updates on the dynamic trends shaping the food and beverage industry in 2025!