Dive Brief:
- Coca-Cola is set to launch a new Orange Cream flavor that combines the classic cola taste with hints of orange and creamy vanilla. This new offering was created in response to consumer demand for a nostalgic orange cream flavor.
- Expected to hit shelves on Feb. 10, Orange Cream will be the first flavor release for Coca-Cola since the discontinuation of Spiced last winter. The product will also be available in a zero-sugar option. While Coca-Cola anticipates keeping Orange Cream on the market until early 2026, this timeline may change based on market trends and consumer preferences.
- Coca-Cola has been focused on expanding its beverage selection to meet changing consumer preferences. While the company has ventured into water, tea, and sports drinks, it continues to innovate its soda lineup with new flavors.
Dive Insight:
After phasing out Spiced last year, Coca-Cola promised a new offering for 2025. Unlike Spiced, which featured a unique blend of flavors, Orange Cream’s taste is straightforward and familiar to consumers. With the enduring appeal of nostalgic flavors like orange cream, this launch is expected to resonate well with consumers seeking new taste experiences.
Although orange cream has been a classic flavor since 1905, its popularity has surged in recent years, as indicated by Google Trends data. Coca-Cola’s Creations platform, which focuses on mood and experience rather than specific flavors, has been successful in attracting younger consumers back to the brand.
The introduction of Orange Cream is part of Coca-Cola’s strategy to increase consumption among existing customers and attract new ones, potentially leading to sales of other products in its beverage portfolio. With soft drink consumption on the decline, beverage giants like Coca-Cola, PepsiCo, and Keurig Dr Pepper are turning to innovative flavors to drive sales.
Recently, PepsiCo announced the launch of Pepsi Wild Cherry & Cream, combining cherry and creamy vanilla flavors. This follows the success of previous flavors like Mango, which was discontinued to make room for new offerings.