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Plant-Based Innovator Launches New Retail Products
Dive Brief:
- Impossible Foods, a leader in plant-based foods, has introduced three new products for retail consumption – Lion King Chicken Nuggets in collaboration with Disney, Meal Makers, and Impossible Corn Dogs.
- The company aims to make plant-based eating more convenient for families, focusing on inclusivity and accessibility.
- Shifting away from health and environmental messaging, Impossible Foods now emphasizes taste and the overall dining experience, with a strong focus on retail strategy.
Dive Insight:
The new Lion King Chicken Nuggets and Meal Makers range featuring Impossible Beef in Taco and Italian Style options cater to easy family dinners. The addition of Impossible Corn Dogs with a soft cornmeal exterior further enhances the product line.
With a commitment to expanding retail presence, Impossible Foods recently launched its first physical store in Chicago – Impossible Quality Meats, showcasing the quality and variety of plant-based offerings.
CEO Peter McGuinness emphasizes the importance of making plant-based products easily accessible to consumers, aligning with busy lifestyles and preferences.
Consumers can expect these new products to hit shelves in the coming weeks, offering a convenient and delicious alternative to traditional meat products.