Ingredients in Focus is Food Dive’s bite-size column highlighting interesting developments in the ingredients sector.
The popularity of coconut meat has been on the rise, driven by increased awareness of healthy eating and the popularity of vegan and plant-based products.
The coconut meat market is expected to experience robust growth, with a projected compound annual growth rate of 7 to 9% over the next five years, potentially reaching a market size of $1.5 billion by 2028.
Leading the trend in coconut meat’s popularity are trendy coconut yogurt brands that have gained fame through social media.
Coconut Cult, a probiotic coconut yogurt brand, offers creative flavors such as Banana Cream Pie, Original, Chocolate Mousse, Harvest Strawberry, and Raspberry Chocolate Truffle.
Coconut meat has a unique taste profile, often described as tart with notes of woodiness. Brands like Coconut Cult leverage this strong taste to their advantage.
Consumers are increasingly seeking healthier options for their favorite foods, leading to a focus on gut health. Coconut meat, high in fiber and MCTs, is positioned as a fitting ingredient in this trend.
Companies like Zuma Valley, Connoils, and Copra Coconuts are utilizing coconut meat in various products, catering to the growing demand for gut-healthy options.