With the rise of hard seltzers and other ready-to-drink cocktails, tall skinny cans have become a common sight in liquor aisles. However, some competitors and niche brands are opting for glass packaging to stand out in the market. The RTD segment, which includes alcoholic seltzers, hard teas, kombuchas, and various cocktails, has been growing rapidly in recent years.
According to IWSR, RTDs hold 12% of the market share by volume in the U.S. beverage alcohol market. While the growth rate has slowed down, the frequency of consumption is increasing, indicating a strong consumer interest in these products. Some producers of premium spirit-based cocktails are choosing glass packaging to differentiate themselves from malt-based RTDs like hard seltzers.
Barrelsmith, a business specializing in RTD cocktails finished in oak barrels, emphasizes the importance of premium packaging. They believe that glass packaging conveys a sense of luxury and sophistication to consumers. Similarly, other producers are also turning to glass for its premium appeal.
Glass packaging can be a significant differentiator in a crowded market. Brands like O-I Glass are innovating with unique shapes and designs to capture consumer attention. The elevated experience provided by glass packaging is especially valued in the bar and restaurant environment.
It’s not just alcoholic beverages that are boosting the glass packaging industry. Companies producing non-alcoholic beverages and mixers are also choosing glass for its premium look and feel. As the beverage market evolves, there are new opportunities for glass producers to showcase their creativity and innovation.