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Cult Favorites Collide: Hidden Valley Ranch Cheez-Its
Hidden Valley Ranch flavored products continue to dominate the market, with Cheez-It now joining the trend with their latest flavor launch.
The new collaborative product, Cheez-It x Hidden Valley Ranch crackers, will hit shelves next month for a limited time. These crackers combine the classic cheddar taste of Cheez-It with the zesty kick of Hidden Valley, creating a unique snacking experience.
The decision to collaborate was a no-brainer for Cheez-It, given the loyal followings of both brands. According to Cara Tragseiler, senior director of the cracker brand, fans have been creating their own ranch seasoning-dusted Cheez-It crackers on social media, making this partnership a natural fit.
Following the success of Cheezy Ranch dressing, a blend of Cheez-It and Hidden Valley Ranch flavors, the brand continues to innovate with new products designed to enhance the snacking experience.
Hidden Valley Ranch, now owned by Clorox, has expanded beyond its traditional salad dressing roots with unique collaborations like RanchNog and ranch-flavored lip balm, appealing to a wider audience.
Kellanova, known for its snacking brands including Cheez-It, is focusing on creative partnerships to drive growth. Recent collaborations with Taco Bell and initiatives like regenerative agriculture demonstrate the brand’s commitment to innovation.
WK Kellogg Co. Teams Up with Crumbl for Indulgent Cereal
WK Kellogg Co. is bringing the indulgent experience of a chocolate chip cookie to the cereal aisle with a new collaboration featuring popular dessert franchise Crumbl.
The 118-year-old company, which recently split its snacking and cereal operations into separate entities, is introducing a cereal offering inspired by Crumbl’s iconic flavors.
CEO Gary Pilnick highlighted the company’s commitment to innovation in the cereal category, emphasizing the potential for growth and new opportunities.
The partnership between WK Kellogg Co. and Crumbl aims to provide consumers with unique flavor experiences in the cereal aisle, combining the best of both brands in a delicious new product.
With a focus on delivering exceptional food experiences, the collaboration represents a fusion of two brands dedicated to delighting consumers with innovative products.
Drumstick and 7-Eleven Launch New Summer Treat
Drumstick and 7-Eleven are teaming up to introduce a hot new treat for the summer season.
The Drumstick Slurpee Blue Raspberry Vanilla Cone combines the signature elements of a Drumstick cone with the refreshing flavors of a Slurpee, creating a unique and indulgent snack.
This limited-edition collaboration offers a mouthwatering experience for fans of both brands, combining creamy vanilla ice cream, a crispy cone, and a burst of blue raspberry flavor.
Available exclusively at 7-Eleven, Speedway, and Stripes stores nationwide, the Drumstick Slurpee Cone is set to be a hit among ice cream lovers this summer.
As the ice cream category continues to evolve, collaborations like this one bring new and exciting flavors to consumers, enhancing the overall snacking experience.