Table of Contents
Exploring New Horizons in the World of Cocktails
As drinkers seek more adventure and escapism in their cocktails, brands in the alcohol category are stepping up their game by introducing innovative products that push boundaries — even sourcing ingredients from beyond Earth.
According to data from the Distilled Spirits Council of the United States, the ready-to-drink canned cocktails segment, the fastest-growing in the spirits category, experienced a remarkable 26.8% growth in 2023, amounting to $2.8 billion in sales.
Here are three brands that are bringing a fresh perspective to the mixed drinks category this summer.
Pegasus Distillerie: Introducing Meteorite-Infused Vodka
French brand Pegasus Distillerie has made a grand entrance into the U.S. with its latest offering that aims to bring the cosmos into your glass.
One of their flagship products, Shooting Star Vodka, is not your average spirit. Enriched with a meteorite, this unique vodka undergoes a meticulous distillation process and aging in an amphora to extract minerals, resulting in a truly out-of-this-world experience.
Pegasus Distillerie also offers Orion Gin, featuring aromas from the Swiss Alps, and Eau d’Or Liqueur, a blend of citrus, cane sugar, and orange blossoms.
Emilia Clarke, known for her role in Game of Thrones, has been appointed as the global brand ambassador for Pegasus Distillerie, adding a touch of star power to the brand’s luxury image.
Surfside: Elevating Hard Tea and Lemonade to New Heights
Philadelphia-based brand Surfside is making waves with its lineup of hard tea and lemonade, offering refreshing flavors with only 100 calories and 2 grams of sugar per can.
With the launch of five new flavors, including Raspberry Lemonade and Green Tea, Surfside is expanding its reach nationally after selling over 1.3 million cases in 2024.
CEO Clement Pappas expressed excitement about Surfside’s growth, emphasizing the brand’s commitment to becoming a household name across the country.
Joshing Cocktails: Bringing Celestial Magic to Ready-to-Drink Cocktails
Newcomer Joshing Cocktails is taking inspiration from outer space with its cosmic-themed line of canned cocktails, offering unique flavors like Cosmic Tale with blueberry and basil, and Unicorn Tale with lychee.
Founder Josh Fruecht highlighted the brand’s focus on quality, sustainability, and innovation, with plans to donate a portion of sales to environmental causes and partner with reforestation projects.
Joshing Cocktails will be available for purchase on their website and is actively seeking partnerships with retailers and bars to expand their distribution network.